Tuesday, July 7, 2015

Releasing controversial news

Sometimes a legislator or agency is called to release information to the public.  If the info is controversial, a favorite tactic is to unload it during a slow news cycle, like the night before a holiday.

In other words, let "Joe" fall asleep on Friday night, then release the documents.  Then, perhaps, it is reported on C-Span only during that weekend.

So paradoxically, if the source considers the document controversial, releasing it after-hours only confirms to everybody the critical nature of that news.

Giving the info during business hours, up front, will otherwise laud you as a good transparent source for the public's interest.

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